Land Rover G4 Challenge 2008/09 - will support the International Federation of Red Cross and Red Crescent Societies
Land Rover has entered a landmark association that will see the Land Rover G4 Challenge run in support of the International Federation of Red Cross and Red Crescent Societies on its return in 2008/09. This new global partnership with the world’s largest humanitarian organisation will ensure the adventure competition leaves a positive legacy by acting as a platform to generate funds and assist life-changing humanitarian projects around the world.
Land Rover Managing Director Phil Popham said: “The Land Rover G4 Challenge is an incredible programme that demonstrates our products’ breadth of capability and displays our desire to always push the boundaries of adventure. It is ideal to work as a fundraising and awareness building platform for a humanitarian organisation and we are delighted that we can now make the most of the Challenge’s success and leave a lasting positive legacy by working with the International Federation...